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Sophia
TUPOLEV

Belonging — what if it weren't so tricky? I am a 3x immigrant using tech, data, and public opinion to turn outsiders into insiders:

Professionally, I walk the path with visionary Middle Eastern founders communicating in North America. 
 

In my non-profit roles, I am a social entrepreneur creating programs and advocating for the economic inclusion of immigrants arriving in Israel. ​

Whether for-profit or for-purpose, my professional focus harnesses my passions for advising & empowering executives behind the scenes, creating & stewarding brands, while promoting positive change as a spokesperson.

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current focus

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Founder of Lemonic, the B2B tech communications firm. Leading comms & publishing operations for go-to-market, growth, and the endgame.

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Founder of The Economic Integration Org, a registered non-profit. Advocating for the economic inclusion of immigrants & displaced people in Israel.

Strategic work
Sophia Tupolev standing in a black Maskit coat in front of the Israeli Parliament.

Updates on
my Economic

inclusion work

June 2024:

The Economic Integration Org filed a High Court petition aimed at ending discrimination against immigrants in Israeli banks. 

The Org was established in August 2023, growing out of the work at The Reboot Startup Nation in creating pathways to tech jobs for immigrants who had been displaced by Russia's invasion of Ukraine in 2022.

more cool things i do

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I am a proud co-founder of The Reboot Startup Nation, which has been connecting displaced professionals to tech jobs since 2022. The Reboot is a national movement, impacting over 15,000 people.

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Co-host of The Endgame, Israel's tech M&A podcast. Curating unfiltered conversations for founders - subscribe on Spotify!  

I'm also a technology communications executive: most recently, served as the VP of Communications for the world's leading digital accessibility tech developer. 

Watch

WatcH me at work

Israeli Parliamentary Committee Hearing on Immigrant Entrepreneur Challenges, July 10, 2023 | Sophia Tupolev-Luz
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Israeli Parliamentary Committee Hearing on Immigrant Entrepreneur Challenges, July 10, 2023 | Sophia Tupolev-Luz

The Challenge: As a result of the war between Russia and Ukraine, over 100,000 people have attempted to resettle in Israel since February 2022. They brought their families, businesses, and professional skills intending to build their new life outside of former Soviet Union countries. For 18 months, these immigrants (not under sanctions) have been largely unable to bring their assets to Israel, chiefly, proceeds from sales of property, personal savings, corporate funds, and thus build their new lives in Israel. The barriers are a result of Israeli banks implementing a “zero-risk blanket policy” in an attempt to prevent fines and scrutiny from the US government. The implementation of this “blanket” policy prevents transfer of valid and legal funds from Russia, Ukraine and Belarus to Israel and is counterproductive to the US declared policy to drain Russia from its brain power and funds. A 2023 survey of hundreds of immigrant families revealed that: 93% were refused bank services verbally without a written explanation. 61% reported unresolved challenges with money transfers to Israeli banks. 1 in 3 were refused bank services, 25% of which were not given a reason other than the fact that they are former Russian citizens. Systemic Barriers - Banks Lack Updated Guidance to Serve Immigrant Clients: In an attempt to handle compliance risk through a “blanket” policy, when serving clients from the former Soviet Union, banks have not produced clear or unified guidelines to manage the compliance risk of new U.S. sanctions. This leads to unjustified and automatic denials of banking services, and barriers for legitimate businesspeople, displaced professionals, and immigrants who are also newly Israeli citizens. As a result of receiving official guidance, banks will be free to create specific solutions including the following: An initial list of documents for customers, required for transfers of funds in different situations; A secondary list of documents that may be requested at the bank’s discretion connected to specific regulatory compliance; Setting out timelines required by law for requests and responses; A list of valid reasons for refusals of services; An official appeals process for customers to correct errors or dispute refusals; Guidelines for depositing relatively small amounts of cash up to $10,000 (the amount that can be brought across the border undeclared) Banks must also be required to make online banking interfaces fully available in English (including mobile apps). The establishment of a consumer protection bureau - real time assistance in languages other than Hebrew.
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